As a small business owner in Dubai, we know your number one priority is growing your business and being successful.
Customers are the lifeline of any business. The more customers you have, the bigger your business success.
But how do you generate a lot of customers for your business without the big budget of your competitors? The solution is to use social media platforms to boost your brand awareness, generate leads, and ultimately, get more customers.
When it comes to using social media to market your business, there are a lot of options for you to choose from.
However, TikTok is one of the world’s fastest-growing social media platforms- surpassing Google (1) as the most popular website of the year.
What is TikTok?
In recent months, TikTok has grown exponentially into one of the world’s most popular video-sharing platforms.
It’s estimated that over 500 million active monthly users are on the platform.
Making it an excellent platform for businesses in Dubai to market their products and services.
Benefits of Using TikTok for Marketing Small Businesses in Dubai
Here are three reasons why you should consider using TikTok for marketing your small business:
1. It's Free To Post Videos
One of the best things about TikTok is that it is free to post videos.
This makes it a great option for small businesses who are looking to create content without spending a lot of money.
You can create videos that showcase your products or services or simply give people a behind-the-scenes look at your business.
2. It Has More Than 1 Billion Viewers Every Month
TikTok has over 1 billion viewers every month, so there’s a lot of potential for your content to reach a few eyeballs.
You may even find that people who would never watch your videos on Instagram will get to watch them on TikTok.
3. It Helps you Generate More Leads
With the billions of views you can potentially reach, you have access to an insane amount of traffic.
Optimize your TikTok business profile by adding your small business website (1) link.
This helps you drive traffic to your website, and you can convert them to leads using a good lead magnet.
10 Tips To Make Your Business Go Viral On TikTok
Here are 10 tips for making your business go viral on TikTok:
1. Create videos around popular trends and challenges
If you want to make your business go viral on TikTok, consider creating videos around popular trends and challenges. This is a great way to get your brand in front of a huge audience and get people talking about your business.
However, a few things to keep in mind when creating these videos. First, make sure your videos are high quality and well-produced. Second, keep them entertaining and informative. Third, make sure they’re relevant to your brand.
And finally, make sure you promote your videos on other social media platforms to get the most views. If you follow these tips, you’ll be well on making your business go viral on TikTok.
2. Create a catchy headline
When it comes to promoting your business on TikTok, getting people to click on your videos should be your top priority. And one of the best ways to do that is by using catchy headlines that hook the user.
Think about it – when you’re scrolling through your feed, what makes you stop and watch a video? More often than not, it’s the headline or the thumbnail that catches your eye.
So if you want people to watch your videos, you need to make sure your headlines are attention-grabbing.
Of course, it’s not enough to just have a catchy headline. You must also ensure the video is interesting and relevant to your target audience.
But if you can get the headline right, you’re well on your way to attracting more viewers and promoting your business on TikTok.
3. Use subtitles for your videos to boost engagement
If you want more views on TikTok, it’s time to consider making your videos with subtitles by implementing what is called design for sound off, delight with sound on.
Subtitles are a great way to boost engagement on TikTok because they make your video more straightforward for people to understand. This is especially important if you’re uploading videos in languages other than English.
You should also create subtitles that make sense for your audience. If you’re creating a video about food, for example, you might want to use food puns and references in the subtitles so that people who aren’t familiar with English can still understand what you’re saying.
4. Share user-generated content
A user-generated content (UGC) is content that is created by your customers and fans. UGC is a powerful marketing tool that can help promote your business on TikTok.
By sharing content created by your customers and fans, you can show off your brand in a positive light and reach a massive audience of millions of users.
There are a few things to remember when sharing user-generated content on TikTok.
First, make sure that you have the right to use the content. Second, take the time to curate the content so that it represents your brand well. Finally, make sure to credit the original creator of the content.
If you follow these tips, you can use user-generated content to promote your business on TikTok effectively.
5. Repost videos from other users
As you begin to grow your business on TikTok, you may want to consider reposting videos from other users.
This great way to generate content and get your name out there. But before you start reposting, you’ll need to ensure you’re doing it correctly.
There are a few things to remember when reposting videos from other users on TikTok. First, be sure to credit the original creator in your caption. Second, be aware of any right restrictions that may apply to the video.
If you’re unsure whether you can repost a video, it’s always best to err on the side of caution and get permission from the original creator before posting.
You can do this by reaching out to them directly or using TikTok’s built-in tool to request permission.
Once you have permission, you’ll need to give credit to the original creator in your post. You can tag them in the caption or include their username in the video.
6. Use hashtags and geotags to reach a broader audience
Hashtags and geotags are a great way to reach a broader audience on TikTok.
Using relevant hashtags, you can make your content more discoverable to users searching for topics related to your business.
Geotags can also help you reach a wider audience by making your content discoverable to users in a specific location.
Hashtags can be used in the caption of your videos or in the comments section. To find relevant hashtags, you can search TikTok or use a hashtag generator tool like hashtagify.me. Geotags can be added to your videos when you upload them or in the comments section.
Finally, When using hashtags and geotags, use relevant and popular ones to help you reach your target audience. Also, use them in a way that makes sense for your business.
For example, if you’re a clothing company, you might want to use hashtags like #ootd (outfit of the day) or #fashion. If you’re a restaurant, you might want to use hashtags like #foodie or #foodporn.
7. Measure your reach and make more of what’s working
As a business owner, measuring your reach and engagement is important to see what works and what doesn’t.
TikTok provides analytics that can help you do just that. To access TikTok analytics, you will need to create a business account.
By looking at your analytics, you can see how many people have viewed your videos, how long they watched them, and how many people have engaged with them. You can also see which videos are getting the most views and engagement.
Your TikTok analytics can help create engaging and exciting content for your audience. You can also use this information to change your overall marketing strategy to get better results.
8. Be consistent with your content schedule.
A consistent posting schedule on TikTok is key to making your business go viral. The more you post, the more likely people will see and engage with your posts.
Remember that if you want to be successful on TikTok, your content needs to be engaging and entertaining so people will like to share it with their friends and followers. The best way to do this is by posting funny, entertaining, and engaging videos.
This means you will have to post new videos regularly. The first step is to be consistent with your content posting schedule. Be sure to post at the same time every day, even if it’s just once a week.
If you’re going to post more frequently than once per week, you’ll need to figure out how many times per day you will post.
The best way to do this is by using a calendar app on your phone or computer and keeping track of when you post each video. For example, if you have an hour set aside for posting videos, then make sure that’s when you post them.
Once you’ve set up a schedule for posting videos on TikTok, stick with it! If it takes you more than two weeks to get one video posted, stop trying so hard — it’s not working!
Just keep it simple. We suggest you curate at least one month’s content in advance.
9. Reply to all comments
If you’re looking to boost engagement and get your business to go viral on TikTok, you need to ensure you’re replying to all your comments.
By replying to comments, you’re not only showing that you care about your audience, but you’re also increasing the chances that they’ll continue to engage with your content. Users who see that you’re actively replying to comments are more likely to follow you and engage with your content.
Additionally, TikTok’s algorithms are aware that you’re listening to your followers, just like Facebook and Instagram. Which means they will reward you with more reach and visibility.
So make sure you’re taking the time to reply to all your comments, and you’ll see your business start to go viral on TikTok in no time!
10. Run TikTok paid advertising to boost your business
Finally, if you’re looking for a shortcut to make your business go viral, TikTok paid advertising may be suitable for you.
By running ads on TikTok, you can put your content in front of a large and engaged audience. You can also use TikTok ads to promote your brand, generate leads, and drive sales.
If you’re interested in running TikTok paid advertising, you should keep a few things in mind.
First, you’ll need to create engaging content that resonates with your target audience. Additionally, you’ll need to choose the proper ad format and targeting options to ensure your advertising campaign is tailored to your business goals.
The bottom line is you can make your business go viral on TikTok by utilizing various strategies.
Here are a few key takeaways:
- Plan your content strategy around topics already popular on TikTok.
- Use creative visuals and audio to make your videos stand out.
- Use hashtags and trending topics to get more views on your videos.
- Reshare videos from your customers or popular users – but don’t forget to credit them.
Using these tips, you can reach a broad audience and encourage them to share your content.
Contact us for a free consultation if you need help implementing a successful TikTok marketing strategy.