The way we communicate with our customers has changed drastically in recent years, and businesses have had to adapt accordingly.
WhatsApp is a powerful communication tool for businesses of all sizes.
With over 1.5 billion users worldwide, WhatsApp Business provides a rich platform for businesses to reach new and existing customers making it a great way to connect with your customers and make sales.
In this blog post, we will explore six tips for using WhatsApp Business to boost your sales. From creating a rich profile to using automated messages, WhatsApp Business provides a wealth of features to help businesses increase their sales.
Read on to learn more.
Benefits of Using WhatsApp for Business Marketing in Dubai
Here are five benefits of using WhatsApp for business marketing in Dubai:
1. A branded profile for your business
WhatsApp offers businesses the opportunity to create a custom profile for their business. This profile can include a unique look and feel, as well as specific business information. Creating a custom profile for your WhatsApp business can help you stand out from the crowd and attract new customers.
2. Segment your customers more efficiently for better messaging using labels
If you want to reach out to a specific group of people, it is important that you segment them based on their interests so that you can send messages that are more relevant to them.
This way, you can further increase engagement and make your customers happier with your service. This can be done in your WhatsApp Business account by using Labels.
Labels help you organize and quickly find your chats and messages. You can create labels with different colors or names and add them to an entire chat or specific messages within a chat.
3. More efficient customer service using greetings, automated and quick reply messages
WhatsApp Business allows companies to provide efficient customer service using greetings, automated messages, and quick replies. Businesses can use these features to respond quickly to common customer questions, saving time and providing a better customer experience.
- Greetings are messages that will be automatically sent to your customers when they contact you.
- Automated messages are pre-written responses that can be triggered by certain keywords or phrases.
- Quick replies are pre-written messages that you can quickly send in response to a customer’s message.
These features can all be used together to create a more efficient customer service experience.
WhatsApp Business is a great option if you’re looking to provide better customer service and save time.
4. WhatsApp Catalogs to sell products
One of the great features of WhatsApp for Business is the WhatsApp Catalog. This Catalog allows businesses to showcase their products and services in an easily accessible way.
With WhatsApp Catalogs, you can showcase your products visually appealing, making it easy for customers to browse and purchase your products directly through WhatsApp.
5. Run Facebook or Instagram click-to-chat ad
Another benefit of WhatsApp for Business is the ability to run Facebook or Instagram click-to-chat ads.
With Facebook or Instagram click-to-chat ads, you can reach new potential customers and encourage them to start a conversation with you on WhatsApp.
That’s because these ads take your leads directly to your WhatsApp business account to initiate a chat. This gives you the opportunity to offer prompt customer service and address any questions or concerns they may have.
Getting Started with WhatsApp Business
Now that we’ve discussed what Whatsapp business can do for you let’s take a look at the steps you need to take to get started.
1. Download and activate the App
You need to download and activate the app first. To do so, follow these steps:
- Visit the Google Play Store or the Apple App Store
- Search for WhatsApp Business
- Download the app
- Run the app and agree to the terms and conditions
- Once the app has been installed, tap on Open.
- Follow the on-screen instructions to set up your account
- Enter your business phone number and then tap on Continue.
- WhatsApp will now send you a verification code via SMS. Enter this code in the app and then tap on Verify.
- Once you’ve verified your phone number, you can now set up your business profile.
- Once your app is activated, you can start using all of the features WhatsApp Business offers!
And that’s it! You have successfully downloaded and activated the WhatsApp Business app for your business.
2. Optimize your Business Profile
Once you’ve verified your phone number, setting up your business profile is next. You can easily do that in three steps:
1. Add your business profile picture (e.g., logo)
This is a very important step because it shows customers that you are serious about your business and want to be seen as a professional. People look at this before they contact you, so make sure it is good quality and stands out from the crowd.
2. Write your bio and add relevant links
A good company bio will help people learn more about your company and what it does. It also gives them a brief insight into your company’s core values and helps them resonate with your brand on a personal level.
3 Label your contacts and showcase your products in the catalogs
The Whatsapp label feature allows you to create categories for contacts by ‘type’ of the customer – e.g., new customers, repeat customers, etc.
This helps categorize customers and label them based on where they are in the buyer’s journey.
Suppose you have lots of different product lines. In that case, this will be useful when sending out catalogs to connect with specific types of customers who may be interested in certain products or services that fit within those categories.
3. Promote your WhatsApp Business to build a list
WhatsApp Business is a convenient way to connect and communicate with your customers and partners even without exchanging phone numbers.
How? By using QR codes and short links. When people scan the QR code or link on your short link somewhere on your website, they can easily reach your WhatsApp and start chatting with you.
Additionally, you can share your WhatsApp link on Facebook and Instagram and encourage people to chat with your business directly.
Finally, using WhatsApp Business can drive traffic to your blog or website.
4. Set up Automated Messages
The final step of getting started with WhatsApp Business is for you to set up your automated messages that will help you engage with your customers even if you’re not online.
So, essentially, there are three types of automated messages. These greeting messages, away messages, and quick replies.
To set up any of these messages, all you need to do is:
1. Open the WhatsApp app and go to Settings > Business Tools > Messaging Tools
2. Select the type of message you want to set up, for example, Greeting Message, Away Message, and Quick Replies.
3. Once done, go back to the main screen, where you will see a list of all messages in your WhatsApp Business account. Select one of them to open it. You can also tap on ‘edit’ at the top right corner of any message in this list to edit its details or delete it altogether.
And that’s it. All ready to go. Now that you’re all set up, let us dive into all the different ways you promote your business using WhatsApp.
How to use WhatsApp for Business Promotion
Here are six tips to help you succeed with WhatsApp Business:
1. Use WhatsApp Business to stay in touch with your customers
With WhatsApp Business, you can communicate with your customers quickly and efficiently. This helps you to stay in touch with your customers, build relationships with them, and grow your business.
You can keep in touch with your customers by using WhatsApp Business to send messages about your products or services, special offers, or anything else you think would interest them.
Another way is to use the app to answer customer questions about your products or services. This way, you can build trust with your customers and show them that you are there to help them.
2. Use WhatsApp Business to create and manage customer lists
WhatsApp Business is a powerful tool that can help boost your sales and grow your business by building and managing your customer list. This is an easier and cheaper alternative to sending out an email newsletter. Instead, you do what we call a Whatsapp newsletter using broadcast messages.
Broadcast messages are the standard way of sending messages on WhatsApp Business. They allow you to deliver information in bulk when it’s most relevant for your customers or clients. You can also use broadcast messages to announce new products or services or send out reminders about upcoming events or deadlines.
3. Use WhatsApp Business to send out automated messages
As a business owner, you’re always looking for ways to save time and be more efficient. That’s where automated messages in WhatsApp Business come in. This feature can be a great way to save time when you’re sending out mass messages or reminders to your customers.
Automated messages are great because they can answer some of the customer’s questions and give them a feeling that the business is listening and being responsive. Additionally, automated messages help you reduce your time and effort spent answering frequently asked questions from your customers.
4. Use WhatsApp Business to create a Community
A WhatsApp group is an effective way to build a sense of community around your business.
WhatsApp Groups can be used for all types of businesses, from small local shops to large corporations. It’s the perfect way to build lasting relationships with customers and help them feel more connected and part of your team.
To start, you need to create a group around your business and add customers. You can include perks such as access to special discounts etc. to encourage users to join and stay.
5. Use WhatsApp Business to offer customer support
WhatsApp Business is a great tool for providing customer service. You can either use it to create a chatbot that can answer customer questions automatically, or you can have a live human offer customer service requests.
If you choose to use a chatbot, you’ll need to create a chatbot flow that can answer common customer service questions. You can either use a service like Chatfuel or Botpress to create your chatbot, or you can code your own chatbot using the WhatsApp Business API.
If you choose to have a live human available to answer customer service requests, you’ll need to set up a WhatsApp Business account and add your customer service number to it. You can then start chatting with customers who contact you through WhatsApp.
Both options are great. However, you just need to choose the one that works for you.
6. Use WhatsApp Business to promote your products and services
WhatsApp Business is a great way to promote your products and services to a wide audience.
You can use WhatsApp Business to create special discounts and offers for your customers or use it to create informative content that helps your customers make purchase decisions. You can even use WhatsApp Business to generate leads and drive sales.
Following these tips, you can use WhatsApp Business to boost your sales and grow your business.
WhatsApp Business is a powerful tool that can help you boost your sales. However, it is important to use it correctly to get the most out of it. To recap:
- Use WhatsApp Business to connect with your customers
- Use WhatsApp Business to provide customer support
- Use WhatsApp Business to share information about your products and services
By following these tips, you can make the most of WhatsApp Business and see real results. If you need help getting started, book a free consultation with us. We would be happy to assist you.